The Art of Finding Themes in Data
Drowning in qualitative data? Learn how coding and themes can help you spot patterns and turn messy research into rich, actionable insights.
From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences, for users and for yourself. If you're curious about how people think and how you can bring consumer behaviour into your product, team or business, you're in the right place.

Drowning in qualitative data? Learn how coding and themes can help you spot patterns and turn messy research into rich, actionable insights.
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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